Inbound Marketing

Inbound is a set of marketing strategies that aim to attract and convert customers and even admirers to your brand.

Unlike traditional marketing, the idea is not to interrupt potential customers with an advertisement, but to provide relevant content and arouse interest for them to come to you. In a free translation, the term Inbound Marketing means Attraction Marketing.

In traditional marketing your company looks for customers.

In Inbound Marketing, customers find your company by exploring different channels such as: search engines, blogs and social networks.

In this way, your company, in addition to being found, also gains authority through the generated content.

Visitors who arrived through these contents are converted into Leads. Afterwards, nutrition is carried out so that these Leads are ready for the purchase of your company's product or service.

Regardless of the size or segment of your company, Inbound Marketing brings real results: increased customers and more sales.

How does it work

We use current tools and plans to carry out Inbound Marketing aiming to increase authority and sales.

There are five steps within our strategy:

• Attraction: more visitors to your website; Conversion: transformation of visitors into Leads; Relationship: Leads nutrition to reach the time of purchase; Sales: generation of business opportunities; Analysis: reports, measurement, adjustments.

With Inbound Marketing we get 5 great results:

• Generation of content that makes a difference; Increased visibility of your business; Attracting potential customers; Optimization of sales processes; Decrease in the cost of acquiring your customers.

To obtain the results and deliver the strategies, Great by Choice performs an efficient planning that encompasses all SEO techniques and Digital Marketing tools. In this process, we perform, among other services:

• SEO analysis; Traffic generation; Content production; Performance media; SEO and SEM; Landing page creation; Lead capture; Marketing automation;

Strategy

At Great, we use the funnel model in Inbound Marketing:

• Awareness or Funnel Top: at this stage, visitors discover that they have a previously unknown need or problem. Thus, they create interest in seeking possible solutions. Consideration or Funnel Means: at this stage we are in contact with Leads. They know they have the problem but they still don't know how to solve it. Nurturing these Leads through tips and techniques will help them see possible solutions to their problems.Decision or Funnel Bottom: here qualified Leads become Opportunities. More than being aware of the problem, they look for solutions. The trust relationship created allows you to show the benefits of buying or doing business with your company.

They say that the camera chooses who will be the next top model. In her case, words chose her to be her great partner. Monica loves writing, telling stories and diving into this alphabet soup. And making this hobby your job is one of your greatest achievements.

She started as an intern in writing when she was young and over time went through other challenges that only strengthened her work and her choice as a content creator. His last job before Great was for 3 years in the marketing department of one of Grupo Multiplan's shopping centers in the city of Ribeirão Preto, where he deepened his knowledge in the retail and marketing area. Today,  she is on our team as Inbound Marketing. What does that mean? Browse a little further to find out.