Google Ads is one of the tools that most generate revenue and successful campaigns in Digital Marketing.
Used when the goal is quick results, Google Ads has a huge value for presenting your service/product at the exact moment your customer searches on Google.
Google has 97% of the search market share in Brazil, it is the ideal place to advertise your company.
With features that enable complete segmentation, we can:
Advertise locally or globally; Reach customers when they need it; Attract more customers to the website; Control budget; Optimize ads for the right audience.
Planning
If you want to be the right answer at the right time for your target audience, you need to have effective strategies, which direct campaigns to people who are looking for what you sell.
A good ad job on Google isn't about showing up for any type of search. It's not about creating an ad with any text and targeting, just to appear in search results.
Advertising on Google is about creating a campaign plan based on the interests of the audience, optimizing the investment, and showing people that your business has what they need.
Based on personalized media work, Great will help you to scale your company's results.
Execution
SITE AND NICHE ANALYSIS
We analyze the website to define the initial keywords. In this step, we even look at the contents of the pages and choose a group of terms that will be expanded, according to your business specialty, and worked on Google Ads.
KEYWORD SEARCH
To deepen the research and expand the range of keywords relevant to your business, we also use the Adwords Keyword Tool. Thus, we find synonyms and other results that resemble the initial group of terms chosen. This facilitates the exposure and effectiveness of the ads.
SET UP NO GOOGLE ADS
We also configure the Adwords Keyword Tool to serve ads and visits to your website.
CUSTOMIZATION
After some studies, we specified the range of activity of the ads, considering local searches and even the hours and days of activation of the ads. Everything to generate the best results for your business.
OPTIMIZED ADS
Based on the searched keyword list and the ad serving specifications, we created the titles and descriptions calls. These details, by the way, are done in an optimized way, in order to attract the click of your buying audience.
Control
We use one of the largest campaign management software in the world, with a presence in 84 countries and over US$ 200 million managed per year.
PERIODIC REOPTIMIZATION
Just as important as organizing campaigns is monitoring performance. Budget and bid management, ad optimization and campaign targeting are carried out through the software, making our management team faster, more agile and more productive.
Born in Franca, one of the largest footwear hubs in Latin America, he fell in love with marketing when he decided to sell his city's shoes and sneakers in the North American market (USA) through an e-commerce.
Franca is also known for being the Brazilian capital of basketball, and Dani, an amateur winger who doesn't sit still, has turned his professional life around. He arrived here, took the best courses, and on a plate, he assumed the position of Digital Manager Intelligence. For us off great it was a basket of 3 points. Today his expertise is also added to international courses in the digital world.
