Of the approximately 2.32 billion users worldwide, Brazil currently has 130 million active Facebook users.
On Instagram, the fastest growing social network today, there are more than 64 million Brazilians.
However, organic reach is decreasing within platforms, so good planning and execution of paid campaigns on social media brings more sales, greater reach and greater recognition. Within the objectives of these ads, we can mention:
Increase your brand exposure; Impact your target audience; Attract more people with a specific profile for your business; Capture leads; Generate more sales!
Planning
In every paid media campaign it is essential to understand the objectives and the audience to be reached. For this, our team of specialists studies your business, your competitors and your segment, and thus finds the right audience that we should reach.
This target audience planning and issues to be addressed will be the beacon for our entire campaign within Facebook Ads.
And within the Ads Manager, configured and controlled by Great by Choice, the boost is carried out both on Facebook and Instagram.
Execution
We follow a few steps in all our campaigns so that everything comes out as aligned with our client:
SET UP NO FACEBOOK
Within Facebook Ads we perform the settings within the ads manager and the business manager. We set up how the budget and start and end dates of the campaigns will be used.
SEGMENTATION
Facebook Audiences help you select the right recipients for your ad. With the right setup, showing your ad based on hobbies, age group or location, you can connect with the people most likely to do business or like your brand. Audiences can be broad or precise, depending on the objective to be achieved.
CUSTOMIZATION
Within your segment, within your area of expertise, we use every detail to make your campaign more assertive and, consequently, find the right person at the right time to view your ad.
Control
We use one of the largest campaign management software in the world, with a presence in 84 countries and over US$ 200 million managed per year.
PERIODIC REOPTIMIZATION
Just as important as organizing campaigns is monitoring performance. Budget and bid management, ad optimization and campaign targeting are carried out through the software, making our management team faster, more agile and more productive.
Born in Franca, one of the largest footwear hubs in Latin America, he fell in love with marketing when he decided to sell his city's shoes and sneakers in the North American market (USA) through an e-commerce.
Franca is also known for being the Brazilian capital of basketball, and Dani, an amateur winger who doesn't sit still, has turned his professional life around. He arrived here, took the best courses, and on a plate, he assumed the position of Digital Manager Intelligence. For us off great it was a basket of 3 points. Today his expertise is also added to international courses in the digital world.
