Google Tag Manager is a tool that makes several analyzes possible on your website by installing just one code. You don't have to worry about triggering the development team every time you need to add a new Tag. With GTM everything is centralized in one place, requiring only 1 code insertion.
Once created and installed on your website, Google Tag Manager allows you to:
- Identify user behavior such as screen scrolling, form filling, A/B testing;
- Facilitate Tag maintenance;
- Concentrate all scripts in one place.