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Digital Services

E-Mail MKT

For some time, E-mail Marketing was used as a form of mass communication. The messages had no relevance, causing displeasure to those who received them and the return was below expectations.

Today, however, e-mail is being used by several companies in a smarter way, making it an important and profitable tool within Inbound Marketing.

A function of E-mail Marketing is to retain and relate to customers. Also, the promotion of your company and, of course, the sale of products!

To get the expected results, you need a few steps:

  • great planning;
  • meticulous choice of the audience that will receive the emails;
  • use of reliable tool;
  • establish an automation;
  • measure the results;
  • make adjustments for new shots.