For some time, E-mail Marketing was used as a form of mass communication. The messages had no relevance, causing displeasure to those who received them and the return was below expectations.
Today, however, e-mail is being used by several companies in a smarter way, making it an important and profitable tool within Inbound Marketing.
A function of E-mail Marketing is to retain and relate to customers. Also, the promotion of your company and, of course, the sale of products!
To get the expected results, you need a few steps:
- great planning;
- meticulous choice of the audience that will receive the emails;
- use of reliable tool;
- establish an automation;
- measure the results;
- make adjustments for new shots.